ABOUT

MAALOUF is a non‑seasonal underwear and home‑apparel brand made from unbleached cotton. We design for all genders and focus on responsible production, preserving traditional textile know‑how, and high‑quality construction. Working with a local, small‑scale supply chain, we aim to reduce waste and limit transport. By designing without seasons and avoiding overproduction, we maintain a clear, efficient process.

BACKGROUND

MAALOUF was founded by Creative Director Mathilde Maalouf, whose background in the Danish fashion industry shaped her desire to build a more thoughtful, transparent model. The brand was founded to break away from conventional production demands and explore new ways of making clothing.The name MAALOUF comes from Mathilde’s Lebanese family heritage. Pronunciation: Mah-loof.