MAALOUF is a non-seasonal underwear and home apparel brand for all genders. Sustainable in its essence.
Created with concern, detail, and empathy. MAALOUF is a new brand created by Mathilde Maalouf, Rebekka
Bay and Jacob Wildschiødtz. MAALOUF wishes to contribute to change and have set out to innovate the
entire production chain implementing our philosophy in all aspects of the production.
In place of seasons MAALOUF will deliver new garments in drops, based on seasonality, quality or style.
The first drop is entitled Unbleached. The drop encapsulates what MAALOUF is all about; timeless
and sustainable garments of the highest quality. All products in the first drop are made with 100%
natural unbleached organic cotton.
THE TEAM
The team behind MAALOUF want to contribute to sustainable change and have set out to innovate the entire production chain implementing our philosophy in all aspects of the production. The team has extensive experience from international luxury and fashion and is led by founder and Creative Director Mathilde Maalouf.
Mathilde has +10 years of experience designing and producing for leading fashion brands such as Wood Wood, Soulland, and Carcel.
Co-founder & Partner Rebekka Bay has built design teams, developed products, concepts and brand strategies for more than 20 years for brands like COS, GAP, Everlane and Uniqlo and most recently Marimekko.
Co-founder and Partner, Jacob Wildschiødtz is the co-founder of the international creative agency NR2154, with 15 years of experience in visual communication, branding, editorial design and art direction.
