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MAALOUF is more than just a brand—it’s a  movement and commitment to quality. 


MAALOUF was founded with a clear mission: to drive positive change in the fashion industry by rethinking every step of the production process. We are a non-seasonal premium underwear and home apparel brand for all genders, created with concern, attention to detail, and empathy.

THE TEAM —


MAALOUF was founded and is led by Creative Director Mathilde Maalouf, along co-founders Rebekka Bay and Jacob Wildschiødtz.

Together, they bring extensive experience from the international luxury and fashion industries. united by a shared passion for creating a more responsible and sustainable future.